A new Barbie film is frequency a things that headlines are done of.

But news that comedian Amy Schumer is to tackle a iconic toy, frequently criticised for her slight waist and tasteless values, suggests that Barbie is in for a vital makeover.

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The US studio Sony and Barbie’s owners, a fondle hulk Mattel, are pairing adult on a project.

Schumer, whose credits embody a film Trainwreck and a radio array Inside Amy Schumer, is approaching to offer as a co-writer on a film.

A book already exists – from author Hilary Wilson – though US media news Schumer and her sister Kim Caramele will rewrite a script.

Caramele, who does not have a vast media profile, is a visit co-operator on Schumer’s projects and was described recently as Schumer’s “secret weapon”.

The Hollywood Reporter says a Barbie reboot will take a “contemporary spin on beauty, feminism and identity.”

In a film, Schumer’s Barbie will be portrayed as a misfit in a ideal “Barbieland”, eventually diminished and forced to contend with vital in a genuine universe where she discovers her aberration is an advantage.

Sony’s skeleton to develop a live-action Barbie film have been a delayed burner for a US studio.

The understanding for a film was finalised in 2014 though studio executives have spent a roughly 3 years given looking for a right script.

With Schumer now attached, a studio is pronounced to be acid for a director.

Barbie was combined by Mattel in 1959 and has turn one of a many successful fondle brands in a world, value a reported US$3 billion annually.

Developing an Amy Schumer-led Barbie reboot, however, might be a pointer from a association they are anticipating for a some-more estimable reinvention of how a code is viewed in a market.

Mattel has come in for postulated critique in new years for compelling an diseased physique picture to immature girls around Barbie’s unnaturally skinny waist and for a miss of informative and secular farrago in a doll’s product line.

The association has attempted to fight those perceptions by releasing a line of general Barbie dolls in informative and inhabitant dress, and to approximate her with a different organisation of friends.

The association was also forced to take a Barbie tie-in book, I Can Be a Computer Engineer, off a marketplace in 2014 after critique that Barbie was decorated in it as unqualified of operative with computers and depended on dual masculine friends for help.

She’s a Barbie girl, in a Barbie world: Amy Schumer dolls adult for new movie

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