The Walt Disney Company is now banning cigarette smoking scenes in films that are not R-rated. According to Broadway World, a U.S. Surgeon General believes this could save over a million children if a rest of a film attention did a same.

While a order binds clever for films that Disney produces, a same manners do not request to films that a association distributes, according to a report.

“We are fluctuating a process to demarcate smoking in cinema opposite a house [to] Marvel, Lucas, Pixar [and] Disney films,” Broadway World reports that Disney CEO Robert Iger pronounced to shareholders during Disney’s annual assembly on Mar 12. “In terms of any new characters that are combined underneath any of those labels we would positively demarcate smoking in any of those films.”

According to a Centers for Disease Control and Prevention, “Giving an R rating to destiny cinema with smoking would be approaching to revoke a series of teen smokers by scarcely 1 in 5 (18 percent) and forestall 1 million deaths from smoking among children alive today.”

Smoking trends in films has increasing in new years.

CDC reports that smoke-free youth-rated cinema (G, PG, PG-13) doubled from 2002 to 2014 (32 percent to 64 percent). But in youth-rated cinema that showed any smoking, a normal series of tobacco incidents per film also scarcely doubled (from 21 percent to 38 percent) over a same timeframe.

Disney bans cigarette smoking in youth-rated films

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